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foreign market entry modes
Foreign market entry modes (Participation strategy) differ in degree of risk they present, the control and commitment of resources they require and the return on investment they promise.〔McDonald, F.; Burton, F.; Dowling, P. (2002), International Business, Cengage Learning EMEA, ISBN 978-1-86152-452-2〕
There are two major types of entry modes: equity and non-equity modes. The non-equity modes category includes export and contractual agreements.〔Peng, W. Mike., (2008) Global Business. Cengage Learning, ISBN 0-324-36073-8〕 The equity modes category includes: joint venture and wholly owned subsidiaries.〔Peng, W. Mike., (2008) Global Business. Cengage Learning, ISBN 0-324-36073-8〕
==Exporting==
Exporting is the process of selling of goods and services produced in one country to other countries.〔Yadong, L. (1999), Entry and Cooperative Strategies in International Business Expansion Age, Greenwood Publishing Group, ISBN 978-1-56720-161-1〕
There are two types of exporting: direct and indirect.
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